Conversion Diagnosis

CONVERSION DIAGNOSIS.
ONE BET. NOT 50 ISSUES.

CRO audits find everything that could be wrong. CoSt diagnoses what's actually blocking your conversion — and picks the single fix that will move the needle most in the next 30 days.

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The Problem with Standard CRO

MORE FINDINGS, LESS DIRECTION.

A standard CRO audit delivers 30–50 findings ranked by severity. Your team spends three weeks debating priorities, then runs the wrong test first because the ranking didn't account for implementation difficulty or market timing.

CoSt collapses the prioritization step. The 11-stage pipeline scores every opportunity across impact, feasibility, speed, and confidence — then selects one. The rest go on the kill list with specific rejection reasons.

What CoSt Diagnoses

THE FIVE CONVERSION BLOCKERS.

Trust gaps: buyers don't believe the claim is true or the company is real. Positioning mismatch: the page addresses a different job-to-be-done than what brought the buyer there. Friction: the commitment asked is too high for the buyer's current stage. Proof deficit: social proof exists but isn't positioned where purchase decisions happen. Category confusion: the buyer can't quickly understand what this is and who it's for.

CoSt identifies which blocker is primary, what the specific manifestation is on your page, and what to do about it this week.

FAQ

COMMON QUESTIONS

Is CoSt a CRO tool?
CoSt is a growth decision engine, not a CRO tool. CRO tools run tests. CoSt tells you what to test first and why — then generates the variant copy. Think of it as the strategy layer before the testing layer.
Does CoSt integrate with A/B testing platforms?
CoSt doesn't integrate directly with testing platforms. The output — a primary bet with specific copy assets — is designed to be implemented in any testing platform or directly in your CMS.
How is CoSt's diagnosis different from heatmap analysis?
Heatmaps show behavioral data. CoSt combines behavioral inference from page structure with ICP modeling, competitive analysis, and market positioning to identify why behavior is happening — not just where. The diagnosis is strategic, not behavioral.

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6-minute analysis. Your #1 growth bet. 10x-or-refund guarantee.

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